Leading-Edge-Marketing.com

 

 
Choosing Your domain name is the same as choosing your business name.

It represents both you and your business, what you will stand for and what

you will be promoting…so with that said it is extremely important that you

choose your domain name carefully.

 
Here I want to share with you 6 key ideas to consider when choosing your

domain name.

 

1. Make It A DOT COM…Although there are many

domain name extensions

to choose from, including .com, .net and .biz.

When you think of the .Com extension, first….

you know that it is a web site and second…

the .com extension…is the first that comes

to people’s mind. Let me explain what I mean…

when you think of a web address..you think

of makingmoney.com not makingmoney.net

….makingmoney.biz….I hope you can see

the importance in this.

 

2. Make it Relevant – Including one or even two of your most important

keywords is really the next rule of thumb. Let’s say that your site is about

dog training. Which keywords work best? Would it be Dog, Puppy, Pooch?

Or could you use Train, Training or Trainer? One way for us to decide is to

search for the ones that are used most often. To find that out you can visit

http://WordTracker.com Which has a free trial offer…or you can use Google’s

Keyword Research Tool at https://adwords.google.com and sign up for a

Free account. Either will get you on the right track to finding the most

important keywords for your specific niche. In the example above you will

find that the keyword “dog” has a much larger search volume than the others.

Knowing this will help you make the decision…for the keywords to use in your

domain name.

 

3. Make it Memorable – Asking yourself this simple question, will help you

keep focused on the intention of your site…Which of the following names

will you remember a week from now? DogTraining.com, DogCollege.com

or DoggyU.com? Shorter names are easier to remember. So play around with

the words, use your creativity and your imagination.

 

4. Avoid Hyphens - One of the bigger mistakes I made when registering my

domain name, was to hyphenate it. There is another site with my name but….

in doing some research…I have found that it is not a teaching site especially

focused on the tools and techniques that I using to train others. So I feel fine

about my choice. But for those of you just starting out…I would highly

suggest that you do not use hyphens. It is much harder for people to

remember and you take the chance of not being found.

 

5. Make it Easy to Spell – I have come across many sites such as byebye925.com

while when you first look at this it looks cute and to the point…What I want to

point out to you is….how many other ways can you spell it…bybynine2five.com…

byebyeninetofive.com or a number of other ways. For that reason, put some

thought into the spelling and try to make sure that it can not get confused with

another spelling error.

 

6. Beware of Trademark Infringement – A trademark is a name or symbol

officially registered to a third party, and unless otherwise specified, the

trademark owner is the only party that can legally make use of a

trademarked name. When purchasing a domain name, be forewarned

that buying a domain containing a trademarked name could result in

a legal battle.

 

VeriSign’s dispute policy, for example, reads: “It is your responsibility

to determine whether your domain name registration infringes or

violates someone else’s rights.”

 
A court order could have your site shut down quickly. So before

registering a name, do some research to make sure you won’t run

into trouble later.

 

Trademark research and information can be obtained at the

Trademark Association http://www.inta.org

 

So have fun out there, get your creative juices flowing!

 

Get out your dictionary and thesaurus and start to play

with words. Brainstorm a long list of possibilities and come up with something

that is uniquely your own.

 

To Your Success,